. Just because a customer buys a particular brand once or a dozen times, or even for a dozen years, there is no guarantee that the person will stick with the original product. In the second stage, company need to develop a clear objective and the goals of promotional strategies. Marketing Communication is a science and art of communicating information that the company wants to divulge to the public. Integrated marketing communication can saves a lot of money in the promotional effort as compared to other who does not adopt it. Coca Cola launched Open Happiness campaign through a very catchy TV commercial. Hence, it will increase the company cost and hence it will become more costly to practice integrated marketing communication. Integrated means that combine or coordinate separate elements so as to provide a harmonious, interrelated whole. But as methods for collecting and analyzing consumer data improved—for example, with store scanners and electronic data about consumer purchases—marketers were increasingly able to correlate promotional activities with consumer purchasing patterns. While the disadvantages of personal selling are it is not suitable if there are thousand of buyers and it is costly to the company because there are some hidden additional costs when practicing personal selling. Public relations is building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events. Technology has also driven the shift toward integrated marketing communication. To help execute a marketing strategy, multiple marketing communication methods and tools should deliver a well-coordinated message to engage the right people at the right time, in the right place, and doing the right things. This is not an example of the work produced by our Essay Writing Service. Marketing can be defined in two perspectives which include old view or new view of marketing. Uber India launched an integrated marketing campaign which uses integrated marketing communications that is solely based on the theme of Apnapan (Hindi for the feeling of togetherness) by partnering with Madison to execute the strategy. But, if it doesn’t fit with the realm of integrated marketing goals, the creative plan cannot implement by the particular team no matter how high the level of creativeness it may seem. Lastly the way that the atoms are bonded to each other is essential. Its broad reach ensures that some of the huge audience will be fans of the product, and others may give it a try. Lack of consistent of messages just may confuse or distract the buyers. The basic IMC tools used to accomplish an organisation’s communication objectives are referred to as the promotional mix. Integrated marketing communications uses channels like advertising, sales … In the un-integrated communication marketing, sellers or marketers always send out of disjointed of messages and information to buyers. Obviously, it can lead to frequently inconsistent and uncoordinated. It is essential for marketers to understand the brand, its offerings and end-users. Thus it will increase the customer satisfaction and promote increasing profit in the long run. In today’s marketing environment, promotion involves integrated marketing communication (IMC). Personal selling is the cornerstone of my business, yet I never really gave it any thoughtful consideration. They look to me for product knowledge, service expertise, and advice. Companies also began to downsize their operations and expand marketing tasks within their organizations. Therefore, buyers and consumers can afford a new product within fastest time and repurchase a product when they are always persuaded by the communication tools such as advertising or buy additional services and products from the same sellers. Moreover, without using IMC method, it may bring anxiety frustrate and confuse to buyers, and then buyers will not have confidence and trust in this brand and their product. 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